Fables to Raise Awareness and Inspire

The campaign “And They Lived Happily Ever After”, illustrated by Inès Pagniez, highlights a strong conviction: every adoption is an encounter that can change a life — both for the animal and for the adopter. Each piece of campaign content tells a story, a fable that could become your own.

The campaign also aims to be participatory. On social media, the SPA will invite its community to write and share their own adoption fables, helping to bring this collective and inspiring narrative to life.

A Complete Media Strategy

Billboards, DOOH, digital, social media… the media plan spreads the fables across every touchpoint. To extend the experience, a collection of fables has been created in a book.